HongLim Curry - Sandton

Who We Are
Corporate Profile:

Hong Lim Curry Puff, established in 2023, is proud to offer the Halal version of the beloved Tanglin Crispy Curry Puff Since 1952. Our focus lies in providing a diverse range of curry puff flavors alongside local delicacies to cater to varied palates.
Mission:
At Hong Lim Curry Puff, our mission is simple yet profound: we're committed to making curry puffs an integral part of life. We uphold the tradition of crafting these savory treats, ensuring they maintain the distinctive taste that has been cherished since 1972.
Vision:
Our vision drives us to aspire for greatness. We aim to position ourselves as a leading Asian company, dedicated to bringing the authentic flavors of Singapore to consumers worldwide. Through our innovative food products, we seek to evoke the essence of Singaporean cuisine in every bite, transcending geographical boundaries.
Market Presence:
Hong Lim Curry Puff hold a revered status in Singapore's culinary landscape, embodying the essence of local food culture. As a UNESCO-awarded Singapore Hawker Culture food, they are cherished by locals and visitors alike.
Concepts Highlights & Product Categories:
Specializing in crispy and flaky curry puffs, Hong Lim Curry Puff offers a diverse selection of flavors and fillings, perfect for satisfying cravings anytime, anywhere.
Expansion Opportunity:
Expanding their reach to Africa, Hong Lim Curry Puff seeks partnerships with food distributors, cafeterias, bakeries, restaurants, and hotels to share the rich heritage and authentic flavors of Singaporean street food. Join them in bringing the UNESCO-awarded delicacy of curry puffs to new audiences in Africa.
Target Audience
Customer Profile:
B2C Audience
1.Consumers through e-commerce, retail
2.Geographic region(s): South Africa
B2B Audience
3.Food distributors, cafeterias, bakeries, restaurants and hotels
4.Geographic region(s): South Africa
Sample Creative
South Africa Market Expansion
We’re delighted to announce that we are participating in the upcoming event: Taste of Singapore & Asia Roadshow 2024 at Johannesburg, South Africa!
Stay tuned for more event updates as we spread Singapore’s Curry Puff goodness to our South African friends!
Product > Signature Epok Epok Curry Puff
Hong Lim Curry Puff, established in 2023, is proud to offer the Halal version of the beloved Tanglin Crispy Curry Puff Since 1952.
Our focus lies in providing a diverse range of curry puff flavors alongside local delicacies to cater to varied palates - from our signature epok epok curry puff to chilli and sardines to otah and yam, we’re proud to offer an authentic Singaporean heritage flavour in every bite!
Branding (Unique Selling Proposition) > Timeless Fusion of Tradition & Innovation
Made with the finest ingredients and a secret blend of spices, our curry puffs are a perfect blend of old-world charm and new-world creativity.
- Dive into the world of flavors with our Curry Puffs - where the timeless fusion of tradition and innovation bursts in every bite! -
Product > Classic Chilli & Sardine
- Meet the Classic Chilli and Sardine Puff – your new snacking obsession!
Packed with bold ocean flavours and a spicy kick, our Classic Chilli and Sardine Puff sidekick is here to deliver a perfect balance of heat and heartiness.
Try it today!