Savory Origin - Sandton

Who We Are
Corporate Profile:
Savory Origin Pte Ltd, having recently went through a rebranding exercise in 2023, was previously known as Lim Luan Seng Foods Industries Pte Ltd. Lim Luan Seng Foods Industries was established in 1976 with a humble beginning in Lorong Ah Soo selling fresh coconuts, coconut leaves & freshly grated coconuts.
Market Presence
With the growing popularity of spicy Nonya Otah back then, Lim Luan Seng ventured into Otah manufacturing and has grown to be probably the oldest and leading Halal Otah manufacturer since 1987 with the brand – 1st Grade Otah.
Concepts Highlights & Product Categories
Product categories include Heritage Lead Wrapped Otah, Otah Fishcake, Otah Pizza, Otah Pastry, Fried Otah Dumpling.
Expansion Opportunity
To introduce their UNESCO-awarded Singapore Hawker Culture food to South Africa consumers. The company is also seeking importers, distributors, and wholesalers to expand market reach to South Africa.
Target Audience
Customer Profile:
B2C Audience
1.Consumers through e-commerce, retail
2.Geographic region(s): South Africa
B2B Audience
3.Supermarkets, restaurants, retailers
4.Geographic region(s): South Africa
Sample Creative
Branding > Heritage
Our Food Heritage:
Otak-Otak is a Southeast Asian style, fish cake - made of ground fish mixed with spices and consumed as a snack or, with rice.
In Singapore, this dish is locally known as Otah - perfected by the Singaporean Nonya’s Peranakan cooking style with the clever use of chili and spices.
Branding (Unique Selling Proposition) > Old Traditions, New Ways
Offering delectable fusions of traditional Otah with modern food concepts like the popular Danish pastry, we are proud to present our very own Danish Otah Squares!
Savory Origin is committed to food innovations that use only the freshest and quality ingredients to continue to present new food experiences to you!
Follow us on Facebook to get new and mouth-watering product updates:)
Product > Nonya Spicy Fish Otah
Though Otak-Otak may be developed some 70 years ago, Singapore’s Nonya Otah was made famous with the growth of hawker centre culture since the 1970s, which is an UNESCO listed intangible cultural heritage.
If you haven’t got the chance to try an Otah before, we highly recommend our Traditional
Nonya Spicy Fish Otah for a start:)
South Africa Market Expansion
Savory Origins is pleased to announce that we are one of the many food exhibitors in the upcoming event in Johannesburg, South Africa: Taste of Singapore & Asia Roadshow 2024!
Stay tuned for more event updates as we spread Singapore’s Otah goodness to South Africa and beyond!